On was born in the Swiss alps with one goal: to revolutionise the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as they call it, running on clouds.
When On took on World Record holder Mark Beaumont they came to us to produce a film showcasing Mark and his active lifestyle whilst using product placement to show off the ON brand.
Mark Beaumont holds the world record for cycling the circumference of the world in just under 80 days! with this achievement comes a busy lifestyle so we were tasked to produce this film but only had a morning with Mark himself.
After a lot of planning and getting the logistics sorted we flew up to Scotland and filmed the whole lot from 5:30am through to 2pm to then fly back to London and have a final film edited 2 days later.
Since this project On have come to us for other events such as their Tug-O-Run series.